It’s what’s underneath that counts

To whom it may concern,

Regardless of how bubbly and solar-powered your disposition may be, everyone has a phat day. Phat days are the times when you look at a cupboard full of clothes and mentally decide that you look like a whale and run around the house yelling “CALL ME ISHMAEL” or decide sweatpants will be your new uniform, or unfortunately stumble on that chocolate gelato tub that you decide will make a great meal.

Sometimes these days turn into a rut that I am all too familiar with. But I have found the solution. It’s what’s underneath that counts – sure they might’ve been talking about your generous spirit and kindness towards mankind but I think they were
being literal.

They were talking about lingerie…and potentially bone structure. But let’s pick one we can fix. I was having a phat day myself – ‘Scandal’ was on, so were the track pants. But the previous week I had been on a roll – hit the gym 5 days straight (unheard of), ate reasonably healthy, so I thought I’d give myself a treat and went onto to get myself the bralette aka trend of the season.

I cannot explain to you how well timed the deliveryman’s appearance was. I don’t know\
who invented this most flattering piece of lingerie but I think most women would agree that the second you’re wearing matching underwear you are mentally transformed from a potato to Beyoncé in the Single Ladies dance. This feeling is irrelevant of size and you don’t even need to parade yourself half-naked to feel this confidence boost.

You’re just sitting there in public like a saucy ninja thinking “Booooy, if only you knew”. And BOOM rut is over. And this coming from me is huge because I have never felt sexy in lingerie.

I’m 5’2 and at an unfortunately young age I was only too well endowed with Sandy & Mandy (they’re sisters who refuse to be twins). This awkward combination happened before Bendon stocked real sizes and lingerie shopping has always brought back memories of discomfort, my mum unsure of who was the cause of this genetic malfunction and me wondering if I’d ever see my waist without a mirror again – still no sign.

But HER apparel makes custom-sized lingerie for those awkwardly endowed at the same price of the regular stock.

The package arrives in an awesome canister which you spend the first 15 minutes FullSizeRender_4inhaling because it comes perfumed…until you realize you’ve just spent 15 minutes inhaling underwear.

Yeah, it gets a little weird BUT THEN you try on your new lingerie and turn on femme fatale mode – you’re a no-good, sass-machine whose quiet confidence seduces men into dangerous and deadly circumstances. Symptoms may vary, terms and conditions apply.

Anyhoo, I’m so stoked with my new find that I want to share my new mojo with one special reader this week.

For a chance to win your very own Her Apparel Bralette:

  1. Check out HER apparel
  2. Like the Facebook post and PM us with the style of Bralette you’d like to own:

A winner will be drawn on Tuesday the 21st of April 8pm.






2 thoughts on “It’s what’s underneath that counts”

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